Why women are switching
5 reasons women are throwing out their “fluffy” bath towels.
They tried hotter washes, more detergent and pricier towels. It all failed for one reason: the towel was coated, blended, or both.
100% cotton · No softeners · 780 GSM
The Towel Report
1
They’re done re-washing towels that still smell.
Hot wash. Extra detergent. A cup of vinegar. Two showers later the musty smell is back, pressed against a clean face.
At some point you stop fighting the towel and replace it.
2
It wasn’t their laundry. It was the towel.
“But I already paid for nice towels, and they did the same thing.”
Price doesn’t tell you what a towel is made of. “Cotton-rich” means a polyester blend, and studies found polyester holds body odor even after washing. Many towels are also finished with softener, a coating that makes them absorb less and stay damp.
No wash routine fixes what the towel is made of.
The fixes, and what they cost
- 01Vinegar + baking soda soaks× Fresh for one wash$9
- 02Scent booster beads× Perfume over musty$14
- 03Fabric softener× Coats the loops, absorbs less$13
- 04A pricier “hotel” 6-pack× Flat and scratchy by wash ten$89
Total$125
None of it fixed the towel
Polyester holds odor, even after washing
3
Open cotton loops dry you. Coated ones push water around.
Most towels use tight, twisted loops, then add softener to fake the softness. The coating makes them absorb less, so you rub, and they stay damp.
MIORA is 100% long-staple cotton in zero-twist loops: open, plush, nothing coated on. Water soaks straight in, and the towel dries out clean.
Low-twist loops are the most absorbent kind
4
No new routine. Just stop buying softener.
“I don’t have time to baby my towels.”
Wash with your usual detergent. Skip the softener. Hang it open. That’s the whole routine.
The Switch gives you two of every size, so there’s always a dry one on the rail while the other dries.
Same wash. One less bottle.
5
Made it to #5? Here’s everything you need to decide.
One set replaces the whole mismatched pile.
Every towel your bathroom uses, all 780 GSM cotton, all from the same weave. No polyester, no softener, pre-washed in water only, OEKO-TEX® certified.
8 towels
- 100% long-staple cotton
- 780 GSM
- Zero-twist loops
- No polyester
- No softener or coatings
- OEKO-TEX® certified
Your first month
- Day 1One wash with your usual detergent. No softener, no dryer sheet.
- Night 1Wrap up in 780 GSM of open cotton loops. One press and you’re dry.
- Week 1Two of every size, so the one on the rail is always dry by morning.
- Month 2Doing the guest bath next? A second Switch is 15% off in your bag.
$149.95
$187.958 towelsFall Linen Event · 20% off- Two 30″ × 56″ bath towels
- Two 20″ × 30″ hand towels
- Four 13″ × 13″ face towels
Free shipping · 30-day returns
Doing the guest bath too? Add a second Switch and it’s 15% off in your bag.
Side by side
The Switch vs. what’s in your closet.
Line by line, the reasons above.
The Switch
4.6Read reviews$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns
The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM
Finally, towels that don’t go stiff, sour or flat. 2 bath, 2 hand and 4 face: 100% cotton, 780 GSM, no softeners.
- Free shipping unlocked
- 30-day returns
What it's made of
100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.
No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.
Details & dimensions
- 2 bath towels30″ × 56″
- 2 hand towels20″ × 30″
- 4 face towels13″ × 13″
Every towel is 780 GSM.
Care
Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.
New cotton terry can shed a little loose lint in the first few washes.
Certifications
OEKO-TEX® certified.
Complete the set
Discount applies automatically in your bag when bought with this set.
Why women are switching
Switching is the easy part.
Same wash. No softener. Towels that dry you and dry out clean.
Free shipping over $75 · 30-day returns