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MIORA The Switch: 8-piece white 780 GSM Turkish cotton towel set, 2 bath, 2 hand and 4 face towels, folded
MIORA towel infographic: zero-twist loops, maximum absorbency, premium 780 GSM plush, natural white with no bleach, no softeners or chemical coatings, 100% long-staple Aegean cotton, OEKO-TEX certified.
Woman wrapped in a white MIORA 780 GSM Turkish cotton bath towel by a tall window
Close-up of the three raised cords on a white MIORA Turkish cotton bath towel border
White MIORA Turkish cotton bath and hand towels stacked on travertine in warm light

Read the label.

One fiber. No polyester, no coatings.

Ingredients

100% cotton

CottonLong-staple Aegean Turkish

Weight780 GSM

Polyester · nylon · acrylicNone

SoftenersNo silicone or synthetic

CertificationOEKO-TEX®

Ingredients: cotton.

The Switch

4.7Read reviews

$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns

The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM

2 bath · 2 hand · 4 face. One ingredient: 100% long-staple Aegean Turkish cotton.

100% cotton No polyester No synthetic coatings OEKO-TEX® certified
Choose your set Prices in USD

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What it's made of

100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.

No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.

Details & dimensions
  • 2 bath towels30″ × 56″
  • 2 hand towels20″ × 30″
  • 4 face towels13″ × 13″

Every towel is 780 GSM.

Care

Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.

New cotton terry can shed a little loose lint in the first few washes.

Certifications

OEKO-TEX® certified.

Complete the set

Buy 2 Switches, get the Skin Set free ($49.95)

2 bath · 2 hand · 4 face

$149.95 $187.95 each + Skin Set free

Free Skin Set through Nov 30

Two Switches pass $200, so the Skin Set goes in your bag free.

100%Turkish cotton
0%Plastic fibers
0Softeners
780GSM, extra thick
1,000+Chemicals tested

Read the label

The towel label problem.

Most people have never read the label on their towel. It is the one thing you press to clean skin every day.

A hand holding a folded stack of white MIORA cotton towels

MIORA: 100% cotton

Example care label Cotton-rich60% cotton · 40% polyester Illustrative example

A typical blend

“Cotton-rich” means a cotton blend

A towel can be called cotton-rich and still be part polyester. The care label is the only place that tells you. Ours lists one fiber: 100% cotton.

Polyester is plastic

Polyester is plastic (PET). MIORA towels contain no polyester, no nylon and no acrylic.

Polyester absorbs less water than cotton

Polyester absorbs less water than cotton. Every MIORA towel is 100% long-staple Aegean Turkish cotton.

Many towels are finished with softeners

Many towels are finished with softeners or easy-care finishes. Ours have no silicone or synthetic softeners and no synthetic coatings. They are pre-washed with water only.

Why switch

Small swap. One ingredient.

You already dry off every day. The only change is what the towel is made of.

  • 100% cotton

    Long-staple Aegean Turkish cotton. One fiber in every towel.

  • No polyester

    No polyester, nylon or acrylic. Polyester is plastic (PET).

  • Nothing coated on

    No silicone softeners, no synthetic coatings. Pre-washed with water only.

  • OEKO-TEX® certified

    Every set carries the same certification. No AZO dyes.

A woman holding a white MIORA face towel under her chin, smiling
An open long-staple cotton boll, close up
Combed long-staple cotton fiber in soft waves

The cotton

It starts with the cotton.

Every MIORA towel starts as long-staple Aegean Turkish cotton: longer fibers, spun and woven into dense 780 GSM terry. We keep it 100% cotton, with no silicone softeners and no synthetic coatings, and pre-wash every towel with water only.

  • Long-staple Aegean Turkish cotton
  • 100% cotton, no blend
  • 780 GSM in every towel
  • OEKO-TEX® certified
A woman with her eyes closed pressing a white cotton face towel to her cheek

By the numbers

Plush by weight, not by coating.

780GSM in every towel: dense, heavy terry
100%long-staple Aegean Turkish cotton
0silicone softeners or synthetic coatings

Ingredients: cotton.

Made for the skin you just cleaned.

Bath, hand and face towels with a one-line label.

Shop The Switch
A woman pressing a white MIORA face towel softly to her cheek Face towels
780 GSM face towels.
Bath towels
780 GSM bath towels.
A woman home from a trip, wrapped in a white bath towel beside her open suitcase One fiber
100% long-staple Aegean Turkish cotton.
Hands pressing a white face towel to the jaw, close crop Nothing added
No silicone softeners. No synthetic coatings.
A woman lifting a white MIORA hand towel out of a woven basket in a travertine powder room Hand towels
780 GSM hand towels.

Reviews

What people say about the towels.

4.7/5

  • 5★832
  • 4★153
  • 3★35
  • 2★23
  • 1★7

★★★★★

No more midweek funk

I'd wash towels on the weekend and by Tuesday night the bath towel had that sweaty, sour smell even hanging up. I sweat buckets at night now, I'm 53. These still smell like clean laundry at the end of the week. Not sure what my old ones were made of but it wasn't this. I keep sniffing them like a weirdo. My sister asked why I'm suddenly so into towels and I told her she'll see in a few years.

KDKaren D.

★★★★★

I finally quit scrubbing

I'm 57 and my forearms bruise if I bump a drawer. For years I scrubbed myself dry out of pure habit and then wondered about the little red scrape marks on my shins. These are thick enough that I just hold the towel against my leg and it's dry. Two months now and I'm not finding those marks after showers. I didn't think a towel would matter at my age but here we are.

DKDebra K.

★★★★★

The towel was my missing step

I do a 7 step routine and still kept getting little bumps along my jaw. My esthetician asked what I dry my face with and I realized it was the same hand towel my husband uses. Got the Skin Set, fresh one every night now, and the jaw stuff has calmed way down in about a month.

JPJiwon P.

★★★★★

Protecting my serum money

I spend an embarrassing amount on a vitamin C and a peptide serum, then I was drying my face on a hand towel that had been hanging by the shower for a week. When I finally held it up to my nose it smelled like a damp basement, and I'd been pressing that onto my face right before the serum went on. Now it's a fresh face towel every night, the used one goes straight in the hamper, and the sink area doesn't have that musty smell anymore. Wish I'd fixed the cheap part of the routine before buying the expensive parts.

JRJenna R.

★★★★★

Stopped making new marks

I've been fighting dark spots on my cheeks since my twenties. Azelaic acid, vitamin C, sunscreen every single day, the works. Old spots would fade and new ones would pop up right next to them and I could never figure out why. Then I watched a video about friction and realized I scrub my face dry like I'm drying a dish. Switched to these and now I just press. Three months in and I'm not seeing new marks show up the way they used to. My serum is finally catching up.

AHAaliyah H.

★★★★★

Did the stack test in the linen closet. Four of these folded were as tall as six of my previous set. It's just more cotton, simple as that. Dried off after a long shower and one side of the towel was still basically dry.

PVPriya V.

Questions

Before you decide

Straight answers, using only what we can stand behind.

What is it made of?

100% long-staple Aegean Turkish cotton. No polyester, nylon or acrylic.

Is anything added to the cotton?

No silicone or synthetic softeners and no synthetic coatings. The towels are pre-washed with water only, use no AZO dyes and have no formaldehyde finish.

How heavy are they?

Every MIORA towel is 780 GSM: bath, hand and face.

Is it OEKO-TEX® certified?

Yes. MIORA towels are OEKO-TEX® certified.

Will new towels shed a little lint?

New cotton terry can release some loose fibers in the first few washes. That is normal for cotton and settles with washing.

How do I care for them?

Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.

Ingredients: cotton.

Switch to a one-ingredient towel.

780 GSM, 100% long-staple Aegean Turkish cotton. Nothing added.

Free shipping over $75 · 30-day returns