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About MIORA

Ingredients: cotton.

MIORA makes bath, hand and face towels with a one-line label: 100% long-staple Aegean Turkish cotton.

A hand holding a folded stack of white towels

The idea

Why one ingredient.

Most of us read the label on our food, our skincare and our cleaning products. Almost nobody reads the label on a towel, even though it is the thing pressed against all of us every day.

Turn one over and you will often find a blend, and nothing at all about how it was finished. We wanted a towel whose whole label you could read in a second.

What we left out

  • No polyester
  • No synthetic softeners
  • No synthetic coatings
  • No AZO dyes
  • No formaldehyde finish
Raw long-staple cotton fiber, close up
Combed long-staple cotton fiber in soft waves

What goes in

What we chose instead.

Long-staple Aegean Turkish cotton, woven into 780 GSM terry for every towel, from bath to face. Pre-washed with water only. OEKO-TEX® certified.

  • 100% long-staple Aegean Turkish cotton
  • 780 GSM in every towel
  • Pre-washed with water only
  • OEKO-TEX® certified

Ingredients

100% cotton

CottonLong-staple Aegean Turkish

Weight780 GSM

Polyester · nylon · acrylicNone

SoftenersNo silicone or synthetic

FinishPre-washed with water only

DyesNo AZO dyes

CertificationOEKO-TEX®

Our label

The whole label is one line.

That is the standard we hold every towel to.

Ingredients: cotton.

Start with one set.

The Switch: 2 bath, 2 hand and 4 face towels, all one fiber.

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