Care guide
How to care for your towels.
Three habits. No special products. The towel is just cotton, so the routine is simple.
Step 1
Before first use
They arrive pre-washed with water only.
- 1
Wash once at home
One wash before first use settles any loose fibers from the weave.
- 2
Wash towels with towels
For the first few washes, keep them away from dark clothes.
- 3
Skip the softener
Softener coats cotton fibers. We left it out of the towel, so leave it out of the wash.
Step 2
Every wash after that
The care label sewn into each towel is the full instruction.
- 1
Follow the care label
Wash and dry the way the label says. That is all a 100% cotton towel needs.
- 2
Still no softener
Cotton does not need a coating. Keep softeners and dryer sheets out of towel loads.
- 3
Rotate your sets
Two or more sets means one in use while the other is in the wash.
The one rule
Why we keep saying “skip the softener”.
Many towels are finished with softeners or easy-care finishes so they feel soft on the shelf. We left all of that out: no silicone or synthetic softeners, no synthetic coatings, pre-washed with water only.
Adding softener at home would put back exactly what we kept out.
- 100% cotton, nothing added
- Pre-washed with water only
- No silicone or synthetic softeners
Care questions
Common questions
Is a little lint normal at first?
Yes. Any new cotton terry can release some loose fibers in its first few washes, and it settles with washing.
Can I use bleach?
Follow the care label sewn into each towel.
Why do my old towels feel waxy?
Softeners and some finishes coat cotton fibers. MIORA towels have none, and we recommend keeping it that way.
Ingredients: cotton.
Simple to care for. Simple to read.
One ingredient, from the first wash on.
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