The bathroom upgrade
You deserve the resort towel. Every single morning.
Thick, heavy, cloud-soft, and it dries you in one press. 780 GSM long-staple Turkish cotton in zero-twist loops, with no softener faking the feel.
780 GSM · Zero-twist loops · 100% long-staple Turkish cotton
The feel
Press a hand into it. That’s the difference.
Deep, open loops that give under your fingertips and spring back. Wrap up in one and it stays wrapped. Press it to wet skin and the water is gone. No rubbing.
That feeling isn’t a coating. It’s 780 grams of long-staple cotton per square meter, in loops we never twist tight.
- 780 GSM: heavy, dense, cloud-soft
- Zero-twist loops: open, lofty, drink water on contact
- Long-staple Aegean Turkish cotton: smooth, not fuzzy
- No silicone or synthetic softeners. Pre-washed with water only.
Problem → fix
Why “luxury” towels feel cheap after a few washes. What we built instead.
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Problem 01
The softness was a coating.
Silky in the store. Flat and slick a few washes later.
The MIORA fix
Zero softeners.
Pre-washed with water only. The plush is the cotton itself, so there’s no coating to wash off.
Softeners: 0
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Problem 02
Tight, twisted loops.
Stiff and flat, so you rub instead of pat.
The MIORA fix
Zero-twist loops.
Untwisted loops stay open and lofty, and they’re the most absorbent kind of terry.
Zero-twist terry
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Problem 03
Blends and short fibers.
Polyester pushes water around. Short fibers fuzz and pill.
The MIORA fix
100% long-staple Aegean cotton.
Long fibers spin a smooth yarn with fewer loose ends. Zero polyester.
100% cotton
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Problem 04
Thin terry.
Soaked through before you’re dry.
The MIORA fix
780 GSM.
More cotton holds more water. One towel dries you, start to finish.
780 g of cotton per m²
The Switch
4.6Read reviews$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns
The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM
Every towel your skin touches after a shower: 2 bath, 2 hand and 4 face. All 780 GSM, zero-twist, long-staple Turkish cotton, nothing coated on.
- Free shipping unlocked
- 30-day returns
What it's made of
100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.
No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.
Details & dimensions
- 2 bath towels30″ × 56″
- 2 hand towels20″ × 30″
- 4 face towels13″ × 13″
Every towel is 780 GSM.
Care
Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.
New cotton terry can shed a little loose lint in the first few washes.
Certifications
OEKO-TEX® certified.
Add to the set
Discount applies automatically in your bag when bought with this set.
Who it’s for
You’ve earned the good towels.
Whatever brought you here, start with the thing that touches you first every morning.
Back from the resort
If you buy by touch
A new chapter
The milestone birthday
The full setReviews
What people say about the feel.
4.6/5
- 5★269
- 4★57
- 3★8
- 2★9
- 1★7
Reviews of MIORA towels across all sets. Many were written on our previous review platform and imported.
Questions
Your questions
Will they really feel like the towel at the resort?
That’s what they’re built for. That feeling is weight, open loops and nothing coated on: 780 GSM long-staple cotton in zero-twist loops, washed with water only. Heavy, plush, and it dries you in one press.
Will they still feel this way after I wash them?
There’s no softener coating to wash off, because there was never one on. Skip fabric softener and dryer sheets; that’s the whole care routine.
Do they shed?
A little lint in the first few washes is normal for zero-twist cotton. Wash once before first use, towels with towels.
Is The Switch worth $149.95?
Eight towels at under $19 each, every one 780 GSM: 2 bath, 2 hand, 4 face. Every towel your bathroom uses, upgraded at once. Free shipping included.
What if I don’t love them?
Open the box. Feel them. Hold one to your cheek. If they aren’t the upgrade you wanted, send them back unused and unwashed within 30 days.
The bathroom upgrade
You deserve the good towels.
780 GSM. Zero-twist loops. Long-staple Turkish cotton. Nothing sprayed on.
Free shipping over $75 · 30-day returns