The bathroom upgrade
Luxury is a spec sheet. Here’s ours.
780 GSM. Zero-twist loops. Long-staple Aegean cotton. No softener faking it.
780 GSM · Zero-twist · Long-staple
Problem → fix
Three reasons “luxury” towels disappoint. The spec that fixes each.
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Problem 01
Thin towels soak through.
You’re still wet when the towel is done.
The MIORA fix
780 GSM.
More cotton holds more water. One towel dries you.
780 g of cotton per m²
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Problem 02
Stiff, scratchy loops.
So brands spray on softener to fake it.
The MIORA fix
Zero-twist loops.
Untwisted loops stay fluffy, and they’re the most absorbent kind.
Plush, no coating
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Problem 03
Fuzz and pilling.
Short fibers work loose.
The MIORA fix
Long-staple Aegean cotton.
Longer fibers spin smoother yarn with fewer loose ends.
Long-staple
The Switch: the full 8-piece set
4.6Read reviews$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns
The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM
Everything a bathroom needs to look finished: 2 bath, 2 hand and 4 face towels, all 780 GSM.
- Free shipping unlocked
- 30-day returns
What it's made of
100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.
No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.
Details & dimensions
- 2 bath towels30″ × 56″
- 2 hand towels20″ × 30″
- 4 face towels13″ × 13″
Every towel is 780 GSM.
Care
Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.
New cotton terry can shed a little loose lint in the first few washes.
Certifications
OEKO-TEX® certified.
Add to the set
Discount applies automatically in your bag when bought with this set.
Reviews
What people say about the towels.
4.6/5
- 5★269
- 4★57
- 3★8
- 2★9
- 1★7
Reviews of MIORA towels across all sets. Many were written on our previous review platform and imported.
Questions
Your questions
Why are these better than my “luxury” towels?
Three specs, all on the label: 780 GSM, so there’s more cotton to dry you in one pass. Zero-twist loops, so they’re plush without a coating. Long-staple Aegean cotton, so the yarn stays smooth instead of fuzzy.
Will they stay this plush?
The plush is the cotton itself, not a softener, so there’s nothing to wash off.
What does 780 GSM feel like?
Heavy, dense and wrapped around you. You’ll feel it the first time you pick one up.
The bathroom upgrade
The spec is the luxury.
780 GSM, zero-twist, long-staple. Nothing sprayed on.
Free shipping over $75 · 30-day returns