For women 50 and over
5 reasons your skin tears, itches and bruises more after menopause.
You lost about 30% of your collagen in five years. Then every shower, you rub that thinner, wetter skin with the same rough towel.
780 GSM · Press, don’t rub · Nothing on it but cotton
The Towel Report
1
Your skin tears, bruises and itches like never before.
A bump leaves a bruise. Your shins itch after every shower. The skin on your arms looks like crepe paper.
It’s real, it’s common, and nobody warned you.
2
Your skin changed. Your towel didn’t.
Skin loses about 30% of its collagen in the first five years after menopause. Wet skin has the most friction, and towel-drying raises water loss and redness. Rubbing thin, wet skin with a rough towel hits it hardest.
−30% collagen in 5 years
3
Why richer creams didn’t fix it.
“I moisturize twice a day and I’m still dry.”
The cream goes on after you’ve rubbed thin, wet skin with a rough towel. Towel-drying raises water loss and redness on its own.
Change how you dry, and stop undoing your cream every shower.
The fixes, and what they cost
- 01Richer body cream× Rubbed off by a rough towel$28
- 02Body oil× Shins still itch$22
- 03Humidifier× Still dry after every shower$50
Total$100
Same rough towel
Dermatologists: pat, don’t rub
4
Side by side
Your towel vs. MIORA vs. a richer cream.
What happens every time you step out of the shower.
5
Made it to #5? Here’s everything you need to decide.
The Switch: gentle on the skin you have now.
Dense 780 GSM cotton you press instead of rub, with nothing coated on. Wrap, press, done: no dragging a rough towel across thin skin.
Press, don’t rub
- 100% long-staple cotton
- 780 GSM
- Zero-twist loops
- No polyester
- No softener or coatings
- OEKO-TEX® certified
Your first month
- Day 1One wash with your usual detergent. No softener, no dryer sheet.
- Night 1Wrap up in 780 GSM of open cotton loops. One press and you’re dry.
- Week 1Two of every size, so the one on the rail is always dry by morning.
- Month 2Doing the guest bath next? A second Switch is 15% off in your bag.
$149.95
$187.958 towelsFall Linen Event · 20% off- Two 30″ × 56″ bath towels
- Two 20″ × 30″ hand towels
- Four 13″ × 13″ face towels
Free shipping · 30-day returns
Doing the guest bath too? Add a second Switch and it’s 15% off in your bag.
The Switch
4.6Read reviews$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns
The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM
Finally, towels that don’t drag on thin skin. 2 bath, 2 hand and 4 face: 780 GSM cotton you press, not rub, with nothing coated on.
- Free shipping unlocked
- 30-day returns
What it's made of
100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.
No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.
Details & dimensions
- 2 bath towels30″ × 56″
- 2 hand towels20″ × 30″
- 4 face towels13″ × 13″
Every towel is 780 GSM.
Care
Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.
New cotton terry can shed a little loose lint in the first few washes.
Certifications
OEKO-TEX® certified.
Complete the set
Discount applies automatically in your bag when bought with this set.
For women 50 and over
Gentle on the skin you have now.
Press, don’t rub. Nothing on it but cotton.
Free shipping over $75 · 30-day returns