Skip to content

Free Shipping on Every Order

Care Guide

Folded MIORA cotton towels

Care guide

Taking care of your towels.

MIORA towels are designed to improve with age. A few simple habits will keep them soft, absorbent, and lasting for years.

Step 1

First wash

Wash your towels before first use to activate the cotton fibers and maximize absorbency. Use cold or warm water with a mild detergent. Avoid fabric softener — it coats fibers and reduces absorbency.

Step 2

Regular washing

Machine wash warm (40°C / 104°F). Use a gentle, plant-based detergent. Wash towels separately from clothing to prevent lint transfer. Avoid bleach and fabric softener.

Step 3

Drying

Tumble dry on low heat or line dry. Remove promptly to prevent musty odor. Over-drying on high heat can weaken cotton fibers over time. Your towels will get softer with each cycle.

Step 4

Stain removal

For stubborn stains, spot-treat with a paste of baking soda and water before washing. Avoid chlorine bleach — use oxygen-based bleach alternatives if needed.

Step 5

Storage

Store towels in a dry, ventilated space. Avoid plastic containers or sealed bags, which can trap moisture and promote mildew. Fold loosely rather than tightly compressing.

Step 6

Longevity

With proper care, MIORA towels will last years — and get softer with every wash. Unlike polyester blends that pill and degrade, 100% cotton fibers strengthen through use.