The problem
The towel label problem.
The towel touches more of you than almost anything else you own. Its label is the one most people never read.
Read the label
What most towel labels hide.
Four things to know before you buy another towel.
MIORA: one fiber, nothing added
A typical blend
“Cotton-rich” is a blend
It means cotton plus something else. The fiber line on the care tag tells you what.
Polyester is plastic
Polyester is PET. If it is on the fiber line, it is in the towel.
Polyester absorbs less water
Polyester absorbs less water than cotton, and drying you off is a towel’s one job.
Finishes are not on the label
Many towels are finished with softeners or easy-care finishes, and the care label will not say so.
Try it now
Check your own towels.
Thirty seconds, no tools.
- 1
Find the tag
Usually sewn into a side seam or hem.
- 2
Read the fiber line
More than one fiber, or “cotton-rich”, means a blend.
- 3
Spot the synthetics
Polyester, nylon and acrylic are synthetics. Polyester is plastic (PET).
The fix
What we did about it.
We made a towel with one ingredient and nothing added after: 100% long-staple Aegean Turkish cotton, 780 GSM, pre-washed with water only, OEKO-TEX® certified.
- No polyester, nylon or acrylic
- No silicone or synthetic softeners
- No synthetic coatings
- No AZO dyes, no formaldehyde finish
Ingredients: cotton.
Swap the last thing you haven’t read.
One ingredient, every towel.
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