Fall Linen Event · 20% off sitewide · ends Nov 19

Ingredients: cotton.

Fall Linen EventEnds Nov 19

The towels in your closet are older than you think.

New season, new towels. 100% long-staple Turkish cotton, 780 GSM, nothing else on them.

20% off every set + a free Skin Set on $200+

Ends in 25days15hrs07min03sec
Shop the Fall Linen Event

The throw-out checklist

January is when America replaces its towels.

The White Sale has run every January since 1878. Check yours. One yes and it goes.

A close stack of thick white MIORA towels
  • It smells after one use.Sour by the second shower means it never dries out. Washing won’t fix it.
  • It’s stiff.Softener and detergent build-up coat the loops until they stop drinking water.
  • It went grey.White towels that went grey are holding on to everything they ever touched.
  • It sheds.Lint on your face and your black leggings means the loops are breaking down.
  • It’s older than 3 years.Most towels are done by then. Yours probably made it to five.
  • Any of these? Replace it with one ingredient.
Start the reset

The reset

One ingredient. That’s the whole label.

100% long-staple Turkish cotton, 780 GSM, zero-twist. Nothing that coats your skin, nothing that holds the smell.

Fingertips pressing into thick white cotton terry
  • 100%Long-staple Turkish cottonThe long fiber makes a softer, stronger loop. No pilling, no lint on your face.
  • 780GSM, extra thickDense terry that drinks the water instead of pushing it around.
  • 0Twist in the loopsZero-twist loops open up and get softer every wash, not stiffer.
  • 0Polyester, softeners or coatingsNothing that coats your skin, nothing that traps the smell.
  • 1,000+Chemicals testedOEKO-TEX® certified. The whole label is one line.

Fall Linen Event · 20% offEnds Nov 19

The White Sale: up to 20% off + free gifts

Order by 2 PM ET · ships in 1–2 business days · delivered in 5–7 business days

Best value

Host & Home Set

Host & Home Set

18-Piece Turkish Cotton Towel Set

6 bath · 6 hand · 6 face

$299.95$374.95Fall Linen Event · 20% off

  • Free Skin Set4 face towels $49.95Free
  • Free Vanity Set4 hand · 4 face $89.95Free

$139.90 in free gifts

Get the set + 2 free gifts

Free shipping · 30-day returns

Most popular

The Bath Suite

The Bath Suite

12-Piece Turkish Cotton Towel Set

4 bath · 4 hand · 4 face

$209.95$262.95Fall Linen Event · 20% off

  • Free Skin Set4 face towels $49.95Free
Get the set + free gift

Free shipping · 30-day returns

The Switch

The Switch

8-Piece Turkish Cotton Towel Set

2 bath · 2 hand · 4 face

$149.95$187.95Fall Linen Event · 20% off

Get The Switch

Free shipping · 30-day returns

A stack of white MIORA towels with raised cord borders on a stone pedestal
The Switch: 8 white Turkish cotton towels, 2 bath, 2 hand and 4 face, folded in stacks

Two of every size.

One in use, one drying.

Ingredients

100% cotton

CottonLong-staple Aegean Turkish

Weight780 GSM

Polyester · nylon · acrylicNone

SoftenersNo silicone or synthetic

CertificationOEKO-TEX®

A close stack of white MIORA towels showing the raised cords
The White Sale pick

The Switch

4.6Read reviews

$149.95$187.95Fall Linen Event · Save 20%Free shipping over $75 · 30-day returns

The Switch · 8-Piece Turkish Cotton Towel Set · 780 GSM

The reset in one box: 2 bath, 2 hand and 4 face. 100% long-staple Turkish cotton, 780 GSM, no softeners.

100% cotton No polyester No synthetic coatings OEKO-TEX® certified
Choose your set Prices in USD
The Switch · 2 bath · 2 hand · 4 face $149.95$187.95Fall Linen Event · Save 20%

See all sets →

  • Free shipping unlocked
  • 30-day returns
What it's made of

100% long-staple Aegean Turkish cotton, 780 GSM. Every towel in the set is the same single fiber.

No polyester, nylon or acrylic. No silicone or synthetic softeners, no synthetic coatings. Pre-washed with water only. No AZO dyes and no formaldehyde finish.

Details & dimensions
  • 2 bath towels30″ × 56″
  • 2 hand towels20″ × 30″
  • 4 face towels13″ × 13″

Every towel is 780 GSM.

Care

Follow the care label sewn into each towel. Skip fabric softener: it coats the cotton fibers.

New cotton terry can shed a little loose lint in the first few washes.

Certifications

OEKO-TEX® certified.

Add a gift for yourself

Add a second Switch

2 bath · 2 hand · 4 face

$149.95 $127.46 15% off with this set

The Skin Set

4 face towels

$49.95 $29.97 40% off with this set

Discount applies automatically in your bag when bought with this set.

Reviews

What people say after the first wash.

4.6/5

  • 5★269
  • 4★57
  • 3★8
  • 2★9
  • 1★7

Reviews of MIORA towels across all sets. Many were written on our previous review platform and imported.

Questions

Before you replace them

What is the White Sale?

Every January since 1878, stores have marked down linens and towels. It’s the month most people replace theirs.

How often should I replace towels?

When they smell after one use, go stiff or grey, or start shedding. For most towels that’s around 3 years.

Why will these last longer?

Long-staple cotton makes a stronger loop, and zero-twist loops open up instead of matting. With no softener build-up they dry fully and stay fresh.

Is shipping free?

Every set ships free. Orders go out in 1–2 business days and arrive in 5–7 business days.

What if I don’t love them?

Send them back unused within 30 days for a full refund.

Fall Linen Event

New year. New towels.

20% off every set + a free Skin Set on $200+.

Ends in 25d 15h 07m 03s

Start the reset

Every set ships free · 30-day returns